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Content Marketing Manager

Insider is a digital experience delivery platform for marketers.
 
Accessible from a unified data engine, Insider enables marketers to leverage personalization, predictive segmentation and real-time technologies to boost loyalty and digital growth.
 
Insider is a technology company with offices in London, Moscow, Singapore, Dubai, Warsaw, Istanbul, Kuala Lumpur and Jakarta. Insider was listed as one of Europe’s 100 Hottest Startups in 2016 by WIRED Magazine, featuring European startups that are having an impact. 
 
Helping world’s leading brands grow beyond the speed of customer expectations, Insider is trusted by over 200 businesses across various industries including Toyota, AVIS, Media Markt, Lenovo, GNC, MasterCard, BBVA, Delivery Hero, Fiat, Carrefour, Ticketmaster, Air Arabia, Tune Hotels, Dominos, McDonalds, Avon and CNN.

We are looking for a Content Marketing Manager who wants to make the dream a reality. 

JOB DESCRIPTION

  • Launch company’s initial blog, create blog articles on a daily basis by interviewing authors and ghost blogging for them;
  • Manage local blogs for global offices and coordinate localization activities;
  • Closely follow industry trends and news and manage social media accounts by creating  compelling content on a daily basis, including multimedia content;
  • Manage e-mail marketing campaigns; define email flows, create campaign content for various audiences, prepare lists and deploy e-mail campaigns;
  • Develop product positioning and messaging that differentiates our products in the market;
  • Responsible for our client marketing strategy, working directly with our head of partnerships;
  • This involves creating and executing client engagement marketing strategies, including guest blogging, joint PR, case studies, co-sponsored events, and so forth;
  • Planning and running be spoke marketing campaigns working in tight collaboration without client and sales teams, including writing research, creating targeted email communications,running roundtables and networking events, etc.
  • Sales enablement - communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of your products;
  • Product launch - plan the launch of new products and releases and manage the cross-functional implementation of the plan;
  • Market intelligence - be the expert on your buyers, how they buy and their buying criteria; be the expert on your corn petition and how to crush them;
  • Demand generation - develop the strategy and manage the marketing programs that drive demand for your products.

 
Skills & Requirements:

  • Having experience in B2B product/content marketing in a high tech company is preferred;
  • Strong project management skills to drive multiple projects with tight deadlines effectivelyand juggle multiple projects quickly;
  • Experience in managing and creating content for marketing using social media 
  • Experience in e-mail marketing & demand/lead generation is preferred
  • Experience in  blogging and blog management is preferred
  • Proven creative thinker that can generate and execute on innovative “break out” marketingideas;
  • Demonstrated ability in launching and growing hit products;
  • Excellent people and management skills to interact with staff, colleagues and cross-functional teams, and third parties;
  • Very strong written communication skills both Turkish and English;
  • Strong sense of humor and a hearty appetite for growth.
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